Visibility is a crucial aspect of business growth. You get more brand awareness when you’re “out there.” These days, the best platform to be visible is no other than the trusted, Google.
Why? Because the numbers don’t lie.
Consider these facts:
- Internet Live Stats notes that 3.5 billion Google searches are made every day.
- According to eMarketer, 34% of product searches start on Google.
- Hubspot says 34% of “near me” searches done via desktop and tablets result in store visits.
- WordStream writes that Dating & Personal Services advertisers drive the highest click-through rates on paid Google results. This is just over 6% of their impressions turn into clicks!
- And of course, Google has indexed hundreds of billions of web pages. All told, the index is about 100,000,000 GB large.
There are several reasons why you need to be listed in Google and why being in Google is crucial to your business. Here are the top three reasons:
Pop up in Google Maps Searches
Consumers value the proximity of a local business to their location. Using their smartphones, they can easily do a quick Google search of “near me” businesses. When you are listed in Google, your store location or business pop up in these searches. They will see how near your business is to their current location. The statistics record that those who find a brand or store via Google My Business listing are up to 50% more likely to make a purchase and 70% of browsing potentials will more likely lead to location visits.
Earn consumers’ trust
In an era of fake news and post truths, it is often a challenge to identify which sites are credible or not. In the case of Google, you do not have to defend its credibility and trustworthiness. With a business location listed in Google, you automatically earn the trust and confidence of consumers because you are listed with a trusted and reputable brand, and not just a run-of-the-mill search engine that originated from an unknown location. Take note that Google conducts a thorough process which involves multiple verification steps before a company is listed in Google My Business so being in this platform means that your company is a credible business entity.
Increase in visits and sales
Your company’s visibility in Google puts you a step above the rest of your competitors. Being part of Google My Business means that you will learn more about your consumers based on reliable analytics on topics such as the visibility of your brand, your target customers and the manner by which they engage with your business so you really do have a gauge on how your business is doing. With visibility, knowledge, and credibility, your store will enjoy an increase in traffic or visits, which will eventually lead to higher sales results.
All these do not mean that your business will not be able to undergo the ups and downs of the industry. But what Google My Business listing is telling you is that you can anticipate and prepare for the challenges that will come your way and address them with well-informed, well-planned solutions.
With your listing in Google, you can attract new customers as well as keep the existing ones. You can share regular and relevant updates with them, create posts on your tablet, computer or smartphone. Ultimately, you get to engage with them online and then meet them in your store.
Stay tune as we will share the success stories of how Google Listing has helped our clients.